Digitalization has now fully arrived in the investor relations sector and remains an important, constantly evolving topic, even after the additional boost from the Corona pandemic. This is shown on the one hand by last year's survey "Paradigm Shift in IR: Focus on Digital Interaction with Capital Markets" and on the other hand by the constant need for increased efficiency, innovative workflows and digital tools for the investor relations and communication officers of a company.
But what specific trends can be expected in the short to medium term? What are the important developments coming from abroad for Swiss companies? Edwin van der Geest, Senior Partner at Dynamics Group, provided an up-to-date overview in these developments and best practice approaches for modern corporate news distribution. Dynamics Group consists of long-standing specialists in the field of corporate communications, both at the strategic and operational level. In addition, Edwin van der Geest offered food for thought on the equity story of a listed company. How can an equity story be sharpened for the different needs of different stakeholders, so that it clearly shows why investors should invest in your company?
In the second program item, we got an exciting insight from Marjorie Jochims, who is Senior Corporate Brand Communications Manager at Zur Rose Group, a digital health technology group. She shared with participants the decision-making process of the recent website relaunch, explained the main reasons why Zur Rose Group questioned the setup of its website, how the existing IR website was implmented and shed light on the topic of design and corporate branding in this context.
Alexandra Engesser, Investor Relations Manager at Baloise Group, gave insight into how the company uses a storytelling approach to make complex content accessible to heterogeneous audiences. Using a concrete example, she showed how Baloise turned the innovation story into a gamified and interactive ‘scrollytelling’ website, making the Baloise innovation approach, ecosystem logic and defined goals easy to understand, both internally and externally.
To round off the event, we held a panel discussion with experts on the topics of the keynotes, discussed the impact of the Corona pandemic on the importance of the IR website and offered participants the opportunity to ask questions.
Alexandra Engesser, Investor Relations Manager, Baloise Group
Since joining Baloise in mid-2019, Alexandra Engesser has contributed to shaping the corporate strategy and capital market communication towards analysts and investors.
Alongside her role as an Investor Relations Manager, she is jointly responsible for the S&P credit rating process and activities in the field of corporate finance.
Alexandra holds a Master’s degree in Business and Economics from the University of Basel and an MAS in Finance from the University of Zurich.
Marjorie Jochims, Senior Corporate Brand Communications Manager, Zur Rose Group
Marjorie Jochims is a goal-driven communicator with more than 8 years of experience in listed e-commerce and technology companies.
She has been rethinking strategic brand communications at the Zur Rose Group since the beginning of 2022.
Prior to that she worked in corporate communications at Zalando SE, Deutsche Bahn AG, Xing SE and Beiersdorf AG.
Edwin van der Geest, Senior Partner, Dynamics Group
Edwin van der Geest is an advisor for individuals and companies with specialization in the fields of public relations, media and finance.
He supports numerous listed companies and their bodies in terms of positioning within the capital market and interactions with the financial community.
Additionally, he has extensive experience in the field of capital market activities, IPOs, secondaries (equity- & debt), public takeovers and proxy fights.
As an active investor, he is familiar with the mechanisms and requirements of the private equity industry.
Edwin van der Geest holds a master’s degree in History and Economics from the University of Zurich.
- 16.00 Door Opening
- 16.30 Welcome
- 16.40 Equity story for different stakeholders and outlook into the IR world of tomorrow
- 17.00 The importance of the IR website: Why you should regularly challenge your existing setup
- 17.20 The view of Baloise
- 17.40 Panel discussion and Q&A
- 18.15 In person networking with refreshing drink and delicious food