Capital Markets Days represent one of the most significant events in the IR calendar — a platform to engage investors, reset the narrative, and showcase the strategic direction. While these events can significantly enhance market perception, stakes are high. Research indicates that, on average, Stoxx 600 companies that held at least one CMD in the last three years experienced a 20% higher P/E valuation and a 7% average share price increase in the year following the event. Missteps, however, can result in a loss of investor confidence and a decline in share price.
For IR professionals, the challenge is clear: many Capital Markets Days fail to leave a lasting impression. They may be overly visionary but devoid of financial depth or alignment with the broader market engagement strategy. The most successful events do more than inform — they build credibility, shape investor perception, and serve as a cornerstone for future engagement.
In their thought leadership piece, our gold partner FGS Global shares six strategic approaches to help IR professionals make these high-stakes events truly impactful, credible, and aligned with long-term market engagement.
